Browse Articles in "Tutorials"Niche or General Directory? Which to choose?
Of course this subject is not new and is discussed many times on webmaster’s forums but I hope this information can be of some benefit for those newbies who does not yet decide on the choice.
Directory business hits rough times this moment and for those who plan to start a directory it must be a crucial moment to choose the right direction of development. Hundreds of directories are born and die every day just because the strategy of their business was not thought over well. So, what is the best choice between general and niche? My opinion is of course niche. I explain why. That’s not new for webmasters that there are thousands of general directories on the net. Because of huge quantity of poor quality directories and link farms SEs tend to ignore them and do not show on first pages of search results. Moreover it is quite hard for general directory to occupy place on ... Affiliate Programs as a Way to Monetize Your Directory
So what is affiliate program and how it can be used to make money with.
Affiliate program can also be called partner program. Registering to affiliate program you get affiliate links/banners which you place on your site. These links are tracked by special scripts and every user that comes to seller’s site from your site and makes purchase is recorded and you are paid the commission of the amount paid for the product. It is obviously profitable both for advertiser and publisher. From the advertiser point of view an advantage is that he/she is paying for advertising only if there was made a purchase, and thus expenses are covered with the return. For the publisher, you are paid for every sale made from your website. Affiliate programs use cookies to keep records about all visits from affiliate websites. Different programs offer different terms of cookies, but ... Ads as a Way to Monetize Your Directory
The first and one of the easiest method to monetize your website is advertisement. The most popular ads programs are offered by Google, Yahoo, Adbrite and Chitika.
Let’s prosecute this question. Google Adsense is one of the most popular advertisement program on the net. It provides contextual ads relevant to content of your website. To the moment they offer: Ads for Content; Ads for Search and Ads for Feeds. The way it works is very easy. You create an account and get HTML code for your site. Place it to your site HTML code. And have Google contextual ads displayed on your website. Google Adsense has a very extensive guidance covering all aspects of ads management which can help you even if you absolutely have no idea what it is. Google Adsense is international and can provide relevant ads in different languages targeted to audience outside USA and Canada. To learn more ... How to Monetize Your Directory
The question how to monetize your directory is very actual, even in case if it is your hobby site.
There are few methods how you can do that. 1) First method is advertisement like Google Adsense, Yahoo, Adbrite and Chitika Ads. You can use ads on your site from the first days of its existence. The efficiency of this method depends a lot on the niche your directory is in. Web directories targeted to webmasters would not produce a lot of benefit from ads as webmasters are not inclined to click on them. But directory in different sphere can produce rather significant profit. Usually advertising companies offer different methods how to increase click through rate but the best option is not to abuse ads. 2) The next method is charging for sponsored listings. This is considered as the most profitable and stable way to earn money with your directory. But before charge you should ... How to Make Your Directory Popular
What to do with your directory when technically it is implemented. How to make it popular? How to attract visitors to it? Here are some quick tips what to do next.
It doesn’t matter niche or general directory you have, if you created it you definitely want it to be profitable for you and your visitors. Remember the first rule: if you want your directory to be profitable for you, make it first profitable for your users. For that just try to abstract from the position of webmaster and imagine that you are an internet user looking for information your directory is meant to provide and define what exactly you want to see on the ideal website which will satisfy all your informational needs. Ask your friends to help you and interview them to know their opinion. That can really help you to organize information on your site in the most advantageous way. Strictly categorize and deeply ...
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