The first and one of the easiest method to monetize your website is advertisement. The most popular ads programs are offered by Google, Yahoo, Adbrite and Chitika.
Let’s prosecute this question.
Google Adsense is one of the most popular advertisement program on the net. It provides contextual ads relevant to content of your website. To the moment they offer: Ads for Content; Ads for Search and Ads for Feeds. The way it works is very easy. You create an account and get HTML code for your site. Place it to your site HTML code. And have Google contextual ads displayed on your website. Google Adsense has a very extensive guidance covering all aspects of ads management which can help you even if you absolutely have no idea what it is. Google Adsense is international and can provide relevant ads in different languages targeted to audience outside USA and Canada. To learn more about Google Adsense visit its homepage https://www.google.com/adsense.
Yahoo Publisher Network offers contextual ads similar to Google Adsense. The principal of work is the same. You create an account, get HTML code and place it to your website’s HTML code. YPN also offers ads for RSS and content. The disadvantage is the YPT is targeted predominantly to USA and Canada users and does not provide ads in different languages. To find the detailed information and have a tour you can on its homepage http://publisher.yahoo.com/.
Note that you cannot use YPN and Google Adsense together at the same time on your site as it violates their privacy policies.
Another advertising company is AdBrite. As you sung up to AdBrite you are listed in their directory and if advertisers find your site attractive they buy ads space from you to display their links or banners. The options for ads formats is much wider then others. Besides text links and banners they offer rich media ads; full page ads; inline ads and BritePic, advertising for pictures. Thus you can choose the best suitable for your website. The advertising is not contextual and that is why sometimes it may not correspond to your site content. To find out more visit their homepage: http://www.adbrite.com/mb/howitworks.php.
Chitika is one more option to try on your website. Chitika ads are targeted to your search engine traffic and are not displayed to you regular visitors. The best advantage is ability to use together with Google Adsense. All the further information you can learn visiting their homepage: http://chitika.com/publishers.php.
Of course there are many more advertising companies locally and internationally targeted. The one to choose is up to you.
But usage of ads must be very smart. Do not try to monetize every word on your site. Your website must look natural. Colors of ads must be adjusted to colors of your site. Misuse of advertisement will rather scare away your visitors than attract. And remember to keep advertisement in the subject of the page that will more probably encourage users to click.
And the next question arising is how to implement that on you eSyndiCat directory?
It is very easy. In Manage Blocks section create new block and put your ads’ HTML code there. That’s all!
