What to do with your directory when technically it is implemented. How to make it popular? How to attract visitors to it? Here are some quick tips what to do next.
It doesn’t matter niche or general directory you have, if you created it you definitely want it to be profitable for you and your visitors.
Remember the first rule: if you want your directory to be profitable for you, make it first profitable for your users. For that just try to abstract from the position of webmaster and imagine that you are an internet user looking for information your directory is meant to provide and define what exactly you want to see on the ideal website which will satisfy all your informational needs. Ask your friends to help you and interview them to know their opinion. That can really help you to organize information on your site in the most advantageous way.
Strictly categorize and deeply classify your directory. It must be easy to navigate and search. Thus you will make life of your users easier and they will tend to come to your directory again. The unlimited nested categories structure of eSyndiCat easily allows to implement it.
Do not wait that hundreds of thousands of webmasters will rush to your directory to submit their links just because you created it. Explore internet and add good sites to your directory. Create your content yourself. Write good description for every listing. Write letters to webmaster of every site and invite him/her to register on your site to have full access to manage his/her listings in the future. With eSyndiCat Directory Script you can send template letters to webmasters e-mail and do not waste your time to write letters separately to everybody.
Do not make inclusion to your site to be paid. Webmasters hardly will pay money to add their listings to empty directory with low traffic and PR. Even if you have very popular directory free inclusion is preferable.
Do not make reciprocal link an obligatory condition for inclusion to your directory. Reciprocal linking is not the best way to promote your site anymore, do not concentrate your attention on it.
Many SE changed their methods on estimating website value and the best way to make your site popular now is to provide your users with really valuable and rich content.
Explore popular directories on the Net to learn what is good about them. Try to add some valuable features to your directory. Use your imagination to keep them interested.
If you are the professional in the niche write reviews to your listings or encourage your users to write. That will greatly contribute to your site.
Concentrate your attention on creation of really valuable resource of information. Popular web directory will be very good resource to make money with.
Good luck.